Sherri Norton

Chief Operating Officer





With over 20 years in the gaming industry, Sherri's background in gaming operations and marketing can help put an integrated spin to your operations.  Sherri has written various SOP's for the gaming department as well as conducted numerous secret shopper studies where her observations have lead to changes that resulted in increased performances. 


Her project management skills have delivered successful results in the management of multiple casino openings.  She has firsthand experience with dealer training schools, mock openings with state regulators, and the day to day operations of running a casino.  She can also address any concerns that you may have pertaining to your direct mail program and offer different strategies to help target players with the highest theoretical yields.  Sherri has a degree in International Marketing and can put her operational experience to work for you!









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